Whiskey xav tau loj hlob
Raws li cov ntaub ntawv los ntawm lub tuam txhab tshawb fawb kev lag luam Euromonitor International, Suav whiskey muag yuav ncav cuag US $ 2.3 nphom hauv 2022.
Tus lej no yuav tsum ze li peb npaug los ntawm 2027, vim tias kev lag luam whiskey yuav tsum loj hlob nyob ib ncig ntawm tsib npaug ntawm tus nqi thoob ntiaj teb.
Cov kev muag khoom no yog tsav los ntawm cov tub ntxhais hluas, cov neeg nruab nrab, hauv nroog, cov neeg tau txais kev kawm, thiab cov poj niam haus dej ntau ntxiv.
Malmsten tau hais tias ntau tus ntawm lawv tau tso tseg tsis haus baijiu, xaiv cov cawv qis dua los ntawm sab nraud Suav.
Kev loj hlob ntawm kev thov rau whiskey tau pab txhawb thoob ntiaj teb cov hom lag luam kom qhib distilleries hauv Suav teb.
Cov no suav nrog Fabkis cov dej haus loj heev Pernod-Ricard, uas yog tus tswv Jameson Irish whiskey hom zoo li Beefeater Gin thiab Absolut Vodka). Lub tuam txhab tab tom nqis peev $ 140 lab los tsim lub hauv paus tsim khoom nyob ze Mount Emei nyob rau sab qab teb sab hnub poob ntawm Tuam Tshoj lub xeev Sichuan.
British tus neeg sib tw Diageo kuj tau qhib lub Hoobkas hauv Yunnan Xeev thaum Lub Kaum Ob Hlis xyoo tas los. Tam sim no nws tab tom tab tom sim tsim khoom thiab npaj yuav ua haujlwm tag nrho tom qab xyoo no. Lub tuam txhab tseem yuav qhib lub chaw Asia-Pacific innovation nyob rau hauv Shanghai.
"Peb nyob ntawm no mus ntev," Atul Chhaparwal, tus thawj coj ntawm Diageo Tuam Tshoj, hais rau BBC.
Nws yog bullish ntawm kev ua lag luam, hais tias kev thov muaj zog heev muaj chaw rau txhua tus.
Chappawal tau hais tias "Vim qhov muaj zog ntawm tag nrho cov whiskey qeb hauv Suav teb, muaj chaw txaus rau kev loj hlob ntawm ib leeg malt whiskey, blended whiskey, whiskey hauv zos thiab txawv teb chaws whiskey," Chappawal tau hais.
Nws hais ntxiv tias: "Tam sim no, whiskey muaj tsawg dua 2% ntawm Tuam Tshoj tus ntsuj plig noj tag nrho, uas qhia tau tias tseem muaj chaw ntau rau txhua tus neeg ua si."
Qhov no suav nrog cov breweries homegrown pops thoob plaws lub tebchaws. Pernod Ricard kwv yees muaj 30 txog 50, ntau tus tseem tab tom tsim kho.
Kev lag luam whiskey kuj tseem nthuav dav hauv lwm qhov chaw hauv Asia.
Jamie Li ntawm lub khw muag khoom plig Maison du Whisky yog lub luag haujlwm rau kev muag khoom hauv Kaus Lim Kauslim, Nyiv thiab Tuam Tshoj. "Kev loj hlob yog loj," nws hais rau BBC ntawm Fabkis lub tuam txhab lub khw hauv Singapore.
Yawg Lee cia siab tias kev muag khoom yuav nce ntxiv thaum lub sijhawm Xyoo Lunar Xyoo Tshiab raws li Suav cov neeg ncig tebchaws mus rau Singapore.
"Suav Xyoo Tshiab yog me ntsis zoo li Christmas hauv Tebchaws Europe - nws yog hnub so thiab tib neeg xav siv nyiaj, yuav khoom plig zoo nkauj thiab muaj qee yam nco qab. Yog li whiskey yog ib feem ntawm lawv lub cim xeeb," nws hais.
Nyob rau tib lub sijhawm, cov neeg sau khoom tau nce "yuav thiab tuav" whiskeys uas xav tias yuav txaus siab rau tus nqi.
Tab sis Malmsten ceeb toom tias nws tsis yog txhua qhov kev caij nkoj ncaj qha rau Suav lag luam whiskey.
Nws hais tias: "Lub chaw distilleries hauv zos tseem nyob rau theem pib. 80% ntawm cov cawv cawv muaj hnub nyoog ob xyoos los yog tsawg dua. Nws tsis muaj cov thoob thiab tsis muaj cov kws tshaj lij los pab tsim khoom."
Txawm li cas los xij, yog tias txoj kev vam meej ntawm Tuam Tshoj txoj kev lag luam cawv tau siv los ua ib qho kev ntsuas, ces txoj kev loj hlob ntawm kev lag luam whiskey nyob rau hauv Suav teb yog tsim nyog them rau.
Ms Malmston tau hais tias: "Peb pom qhov kev thov rau Suav wine skyrocket ib zaug Suav wine kev lag luam pib loj hlob tuaj. Peb pom hauv kev tshawb fawb tsis ntev los no tias Suav cawv yog qhov thib ob nrov tshaj plaws tom qab Fabkis wine cawv."
Nws ntseeg hais tias "raws li Tuam Tshoj cov khoom lag luam whiskey loj hlob tuaj, peb yuav pom qhov nce zoo sib xws hauv kev thov rau cov whiskey hauv tsev."
